Mobile data use has doubled since 2003, but today's enterprises are, for the most part, ignoring mobile as a marketing channel, according to a new report by Forrester Research.
On the other hand, marketers are rapidly hopping on the bandwagon of social media advertising, according to Forrester. "Adoption of social media has grown significantly in the past 12 months," says the report, which is called "Interactive Marketing Channels to Watch in 2007."
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